The EU's Empowering Consumers for the Green Transition Directive takes effect September 27, 2026, regardless of which way the cultural winds are blowing. The opportunity isn't to go quiet on sustainability claims out of caution but to get precise, so every claim your teams publish is specific, substantiated, and built to hold up. In this guide, you'll learn:
- Which environmental claims are now legally prohibited — and the specific language to use instead
- Why "greenhushing" carries its own risk, and how silence cedes ground to competitors who communicate accurately
- How to build a review process that keeps pace with what's coming next under the proposed Green Claims Directive
